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MessagePosté le: Sam 3 Sep - 18:42 (2016)    Sujet du message: Distribution Of Goods Pdf Download Répondre en citant




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Distribution Of Goods Pdf Download

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The.first.part.of.this.round.table.article.provides.an.overview.of.distribution.channels,.particularly.their.constituents.and.structure,.with.a.special.focus.on.distribution.channels.in.India..This...page...uses...JavaScript...to...progressively...load...the...article...content...as...a...user...scrolls....Channel..design..and..channel..management..are..therefore..important..elements..in..a..company's..competitiveness...The.aim.is.to.identify.important.challenges,.examine.the.relevance.of.research.findings,.and.develop.an.agenda.for.future.channel.related.research.in.India.Distribution.channelsDistribution.channels.can.be.understood.by.analysing.theirconstituents,.structure,.functions,.and.contributions..However,.little.research.exists.about.the.distribution.channel.structure.in.India,.which.is.largely.traditional.and.quite.unique..The..major..channel..components..are..the..retail..network,..wholesale..network,..and..the..logistics..infrastructure...Channels...change...over...time...even...if...changes...appear...to...be...very...slow....Traditional.stores.have.managed.to.hold.their.own.against.organised.Indian.retailers.so.far.by.making.some.changes.in.their.operating.practices..

Channel...incentives...can...range...from...credible...channel...policies,...market...development...support,...supplemental...contact,...high...powered...incentives,...and...end-user...contact...(Gilliland,...2004)....Online...channels...and...vending...machines...are...comparatively...new...in...India...and...would...therefore...be...considered...to...have...a...higher...level...of...novelty...compared...to...direct...marketing...or...network...marketing...channels....Please...refer...to...this...blog...post...for...more...information....Channels..consist..of..three..categories..of..entities:..agents,..merchants,..and..facilitators...These..include..traditional..outlets..like..paan..shops;..grocers..or..kirana..stores;..general..stores;..specialised..shops..for..footwear,..clothing,..jewellery,..watches,..mobile..phones,..and..consumer..durables;..newer..formats..likesupermarkets,..hypermarkets,..and..online..stores;..and..service..outlets..like..fast..food..outlets,..beauty..parlours,..fitness..centres,..coaching..centres,..and..so..on...The..popularity..of..traditional..retail..in..India..could..be..explained..by..the..presence..of..a..large..rural..and..BOP..consumer..segment..which..does..not..have..access..to..modern..food..retail..outlets...Modernisation..seems..to..have..resulted..from..both..supply..side..and..demand..side..factors...Channels...consist...of...networks...of...different...types...of...independent...businesses...which...need...to...be...aligned...to...assist...manufacturers...in...fulfilling...and...creating...consumer...demand...for...products...and...services....

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